Hive Tracks delivers best-in-class, cloud-based software and data analytics products focused on honey bee health, beekeeping optimization, and the honey bee’s direct connection to global food production. Through this focus, we impact not only the sustainability of the honey bee, but the sustainability of our planet as a whole.
Hive Tracks is a reliable, ubiquitous platform supporting all levels of beekeeping activity; from backyard hobbyists, to sideliners, to large commercial bee producers and pollinators. Our vast network of beekeepers will evolve into a vibrant, collaborative community; voluntarily sharing data, best practices, products and services. Our comprehensive solutions will positively impact global honey bee health, the bottom-line success of beekeepers, and the capacity to meet the world’s growing demand for healthy food. The data and information we capture will lead to a deeper understanding of real-time and predictive honey bee health and the linkage to global food security.
Founded by, and continuously partnering with scientists engaged in cutting-edge academic honey bee and analytics research will ensure that we remain a relevant and viable resource. Finally, Hive Tracks’ customers will be confident they are operating at peak effectiveness, they will feel a gratifying sense of community, and they will experience the satisfaction of contributing to a healthy planet.
Who are we?
CEO & Chief Science and Technology Officer
James is a beekeeper, college professor, farmer, and entrepreneur. He serves as Professor and Chair of the Department of Computer Science at Appalachian State University in Boone, NC. In this role he is also the Information Technology Lead for the Bee Informed Partnership and related projects. He also owns and operates Faith Mountain Farm, a family farm that includes about 100 honey bee colonies, a baking operation, cut sunflowers, pastured poultry, eggs, and produce. Lastly, James is co-founder of Blowing Rock Software, the parent company of Hive Tracks.
Jeff is a serial internet technologies entrepreneur. He is the founder and CEO of Easyfish Marketing, a digital marketing agency based in Hickory, N.C. Jeff has built and sold four different internet-related businesses, including the largest privately held Internet Service Provider in the state of North Carolina. He has been an active internet marketer since 1995. His areas of expertise include search engine marketing, mobile marketing and social media marketing. Jeff resides in Blowing Rock, N.C. with his wife, Kathy, and their twin sons, Cole and Drew.
Chief Marketing Officer
Chief Strategy Officer
Ged is an entrepreneur with a history of innovation in information technology, healthcare, energy, and sustainability-oriented businesses.Relevant to Hive Tracks, this includes hands-on experience in software development, systems architecture, and a management role in a large software firm. As a business leader, he has envisioned and brokered strategic partnerships, creating value for customers and business partners alike. Ged’s authentic focus on broad-based sustainability is grounded in and evidenced by his leadership of the Office of Sustainability at Appalachian State, where he helped guide the university to positions of national prominence.
Joseph has a background in agriculture as an agronomist and researcher for a large biotechnology company, a technologist with degrees and work experience in information systems, and a businessman with an MBA and consulting and entrepreneurship experience with several startups, and university administration having serviced as Associate Dean for Graduate Programs and Research. Joseph is currently the founder and director of the Center for Analytics Research and Education (CARE) where he uses big data and analytical techniques to help organization and society. Also noteworthy, Joseph is fluent in Spanish.
Chief Analytics Officer
What drives us?